Betsy Saul

Brainstorming Workshops for MVP

This is a study case for my master’s degree at Nuclio Design School. We did some workshops to ideate a solution in order to develop an MVP.

💼 Type of project
UX UI Master Final Project
Madrid - 2023
🧰 Tools
Brainstorming workshops
👩‍💻 My Role
UX Designer


For this project we started with a trend research to find out what topics were relevant to society and the media, presently in Spain.

With the research we found out that 55% of Spanish CEO’s admit to having lied about their green polices and practices – SourceThis information was a starting point of our research because we wondered how this information could impact the consumers.


We had a set of interviews with people who had a green lifestyle and we also launched internet polls to find out what were the pains and the goals. We found out that people would be somewhat discouraged to start a greener way of life because of their distrust of companies.

We developed 3 User Personas and 1 User Journey for this case and went on a search for a solution.

We had a two session workshop to work on the real problem and how we could actually solve the issues. How could we actually help the people regain trust and participate more actively.

Also, we worked on a Value Proposition and a set of basic features for an MVP.

Let's start a new project together

Contact me if you want to do a collab or if you need my services.

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