Betsy Saul

Website for health office

B2C
💼 Health Office
📍 Buenos Aires

Research

This was a redesign project in WordPress.

The first step was to engage in a workshop with stakeholders to learn more about users and their business objetive. 

Solutions for users

Patients using the website are looking to book an appointment online without having to wait on the phone. So several buttons were installed in this design with CTA «Turno online». 

Other important information that patients required was business location, opening hours and the list of services. 

Impact on business

The new redesign has impacted positively both on social campaigns and SEM, with better CRO.

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