Betsy Saul

Online store

💼 Spiritual services
📍 Madrid

We took this project from scratch, to work on an online store to sell services for people with a spiritual lifestyle. This was the first part of a long term project.


For the first part of this project, I worked on research about the business (benchmarking and market research) and the people that would use the service (interviews and polls).

Most esoteric stores in Madrid in particular and Spain in general, had impersonal services. However, people interviewed would want to know more the reader before purchasing a service.

We developed user personas to focus on the pains and how we could relieve them though the services and the contents of the website.


The website has an online store, a blog and a story page about the author. Also social media contents are embedded on the website. This way users can get to know the reader before booking a service.

In the content there are videos of the tarot reader to increase trust and blog contents where her technique is explained.

The website has a multi currency feature so that people from other countries can also book a service.

Solutions for users

Different from any other tarot store in Spain, this one allows the people to get a preview of the technique as well as a story behind the person doing the readings.

With the story page and the contents, users get to know the tarot reader before booking a service.

With the services, users get to learn more about their lives and a little bit about their future.

Impact on business

This website serves as a main way to sell services as well as tell the story of the tarot reader behind it.

Having several currencies allows people from different countries to purchase the services. It has clients from Europe as well as Latin American countries.

The online store sells services 24/7 and with an ongoing digital marketing and paid media strategy it brings clients all day long.

Scroll al inicio